SEPTEMBER
NEWS
#revlonprofessional
EDITORS NOTE
WELCOME BACK
TO REVLON
PROFESSIONAL
UK & IRELAND
NEWSLETTER.
Whilst all of our summer plans were a little different this year we’re now in September and have seen the kids return to school and finally life seems to be returning a little closer to normal. After lockdown, all the launches that were held back have arrived, which means so much exciting newness to share with you - from our amazing new care line RESTART to the very exciting rebrand & repackage of the original toner & conditioner that launched a thousand copies - Nutri Color™ Filters, back to reclaim its crown.
So, this edition is all about realising potential. Be inspired by our award-winning Ambassadors who wowed on Colour World TV, get the lowdown on how becoming paperless is better for you and the environment and be empowered through education, innovation and ground-breaking technology that delivers beautiful salon results every time.
Stay safe & healthy!
Nick Biggane
Head of Marketing UK & Ireland
NEWS & HIGHLIGHTS
GET INSPIRED
WITH OUR NEW
AND IMPROVED
NUTRI COLOR™
FILTERS
A must in every Colourist’s arsenal, mix our Nutri Color™ Filters and achieve unlimited customised colour results, you can even give your client their own bespoke colour filter created by you. Offering a palette of 23 intermixable colours including 7 brand new shades Coral, Turquoise, Golden Blonde, Chestnut, Coppery Pearl Brown, Shadow and Blush.
The Nutri Color™ Filters colour formulas include our unique 3-IN-1 INSTA-PIC TECHNOLOGY™ delivering intense colour, while toning hair with ionic pigments that attach to the hair cuticle with electrostatic interaction, to deliver instant and multidimensional colour. As well as our iconic colour mask with added vitamins to protect and nourish hair for a healthy radiant shine.
Plus, it’s all housed in either a recycled plastic top down bottle or recyclable aluminium tubes which are better for the planet and more convenient for you.
NEWS & HIGHLIGHTS
Healthy hair starts with a healthy scalp and Revlon Professional® RE/START has been especially formulated to care for the scalp by fusing proven skincare ingredients with advanced haircare solutions to deeply nourish, hydrate and strengthen hair every day. All skin needs to be treated, repaired and nurtured including your scalp. However, scalp health is often neglected as it is covered by hair, this neglect can lead to scalp skin becoming more sensitive and prone to redness, inflammation, dryness and itchiness.
THE MICROBIOME
BALANCE
A balanced scalp has the perfect amount of good and bad bacteria creating beneficial microorganisms. Any imbalances can increase the presence of suboptimal microorganisms which can have a negative effect on the scalp. External disturbance of the microorganisms, collectively referred to as the microbiome, can come from UV rays, chemicals, hair pollution, stress, age, genetics and even over-washing. When considering a healthy diet, we are familiar with the need to have a balance of good and bad bacteria in the gut. A balance of good and bad bacteria is also needed on the scalp. After years of research we have created the RE/START KERABIOTIC™ SYSTEM which fights suboptimal microorganisms allowing beneficial microorganisms to grow – thus cultivating the perfect environment for hair to grow.
ROOTED
IN SCIENCE
Combining 40 years of technology, performance and care Revlon Professional® have created an exclusive dual action KERABIOTIC™ SYSTEM: a brand new technology that combines the best in skincare and haircare science to target each hair concern for beautiful healthy hair. Using proven skincare ingredients that balance and respect the scalp microbiome combined with advanced haircare solutions that seal the hair’s cuticle and target specific hair and scalp needs for your healthiest hair ever.
RETHINK
HAIRCARE
Discover Revlon Professional® RE/START advanced hair technology for hydration, color protection, recovery, volume and scalp balance derived from the dual-action KERABIOTIC™ SYSTEM. Using a comprehensive range of skincare inspired textures including micellar shampoos, melting conditioners, jelly masks and transformative drops to bring a range that truly cares for hair from the scalp to root to tip.
Visit www.revlonproshop.com or contact your Sales Representative
for more information on becoming a stockist.
NEWS & HIGHLIGHTS
Colour World TV was the place to be seen this September, hosting an exciting line up of the crème de la crème of industry experts across 2 days of live broadcasting and 5 dedicated TV channels with over 35 hours of uninterrupted colour.
And our award-winning Ambassadors did not disappoint with thought provoking Colour Genius debates with Steve Rowbottom and Marcus King, discussing new colour innovations, colour services post Covid-19 and boosting sales.
Exciting Colour Shair demos from Marcus King on our NEW and improved Nutri Color™ Filters palette and Steve Rowbottom and Hollie Watson who presented #colourstroke – using on trend techniques to create colours your clients want right now to help increase revenue and client retention.
Not to forget a stunning display of creativity in colour with Robert Masciave, Ceri Cushen and Sylvestre Finold, who presented our brand NEW Light E-motion Collection, taking viewers through the collection step by step from concept to creation, including a live model reveal.
And last but by no means least, our talented Education Team including Clare Holmes, Karen Thomas, Nicky Finnis, Philip Meehan and Rio Agor-Watts who gave a full schedule of LIVE education ranging from quick colour techniques as we navigate our new normal, exploring the latest Revlon Professional Colour Formulations, customising colour your clients really want and discussing the ever-increasing importance of the colour/ care connection.
NEWS & HIGHLIGHTS
WHAT DOES THAT MEAN?
Across our daily lives, we are all becoming more aware of the world we live in and the impact we have upon it. Making small changes to the way we do things can have lasting effects on our environment.
At Revlon Profressional, we are consciously making decisions across each department as to how we can improve our environmental footprint: from rethinking our product packaging to recycled/ recyclable, cleaner manufacturing processes and; the way we pack our lorries to allow for fewer trips thereby reducing our carbon emissions. That is why we have made the decision to go paperless. From 1st October we will be moving towards a paperless invoice system. This means that you will begin to receive your invoices via email and can readily access them anytime by logging into your account on the RevlonPro Shop. If you haven’t yet already, why not sign up today to ensure you can access your account ready for when we go paperless www.revlonproshop.com.
#revlonprofessional
Revlon International Corporation
Greater London House, Hampstead Road
London NW1 7QX, United Kingdom
Customer Services 020 7391 7440
www.revlonprofessional.com